Music Magazine L.I.I.A.R

Language - The language used on the front page isnt the same as the cover usually. The colours usually on the cover are white background and red behind the Q which they have still used on this issue. They have created a smashed image asif the band, Kings Of Leon, are breaking through the cover. This ties in with the title thats used for the band. 'Breakthrough' Also with them using the smashed look could be used to give them a rock look. They have used Kings of Leon as their main image, as many readers will be familiar with the band and they are a widley known band so alot of readers will probably buy the issue and they will sell many copies. Also their album may have come out at the time. But to keep their cover origional they have kept ths Q text, red background and white text the same.
http://www.youtube.com/watch?v=-IAxoqoqJ44

For the contents page straight away i can notice the colour theme they are using. Red white and black and also the text they use throughout the magazine. The conventions they have used are the masthead and the listed things of whats included in the issue. Also they have kept the number of image low on the contents page to keep all the interesting stuff for the rest of the magazine. Also they have sectioned pages into categories so that the reader would just have to look for the topic and then can find what they are looking for easier.

For the double page spread they have used a a3 page to fill with an image. They have used the image backwards. This is probably for presentation purposes. At the top of the page it says 'New to Q' and maybe this is where the theme comes in. They're posing asif they have been arrested and theyre new to this. It looks asif theyre unmasking themselves for the first time to the readers. Also they have kept the theme colours still with the red white and black.

Institution - The founders of Q magazine are Mark Ellen and David Hepworth. It was first published in 1986. Origionally is was called Cue (as in the sense of cueing a record, ready to play) but it was changed so it wouldnt be mistaken for a snooker magazine and was changed to Q.

Ideology - I think the message that Q are trying to show is that there is new music all the time. With the front cover shows that there are so many bands that are breaking through into the music industry. Also they show that they have quality music and information to give readers every month.

Audience - The target audience for Q magazine i think are mature music lovers who are looking for a change and want to know more about new music.

Representation - I think Q magazine are aiming to get people to read about different types of music that they wouldnt usually as the magazine varies in music genres and also to introduce new music to their readers.